ExplaiNerds
About Robb Boyd
I've spent over two decades helping technical people communicate better — and helping audiences actually understand what they're being told.
That started with TechWiseTV, the video series I created for Cisco that became one of the most recognized content properties in the networking industry. It taught me something I've never forgotten: the smartest person in the room isn't always the best communicator. And the gap between what an expert knows and what an audience receives is where most B2B content fails.
That gap is what I work in.
Today I work with B2B tech marketers in networking and compute to create bespoke video series that turn their subject matter experts into content their buyers actually trust. I handle everything — discovery, scripting, production, and post — remotely, without the cost or chaos of traditional video production.
The Guided Narrative
Most technical video fails before the camera ever rolls. The expert is handed a list of questions. They prepare answers. What gets recorded is stiff, over-rehearsed, and sounds exactly like marketing.
I do it differently. After deep research and a focused discovery call with each expert, we record a real conversation — not a Q&A. I call this the Guided Narrative. The result gets shaped in post into something tight, watchable, and credible. I work around the verbal tics, the brain fades, the over-qualified answers. What comes out the other side sounds like the expert at their best — because it is.
Audience Advocate
My job isn't just to make your experts look good. It's to make sure the person watching actually gets what they need from it. I represent the audience that isn't in the room — the practitioner who's seen a thousand vendor videos and has a finely tuned BS detector.
That means every piece of content I produce is engineered to respect the intelligence of your buyers while still serving your marketing goals. That's a harder balance to strike than most content even attempts.
Still in the room
I still host Cisco Live twice a year — one of the most visible stages in enterprise networking. It keeps me sharp, current, and connected to the industry I serve. When I sit down with your experts, I'm not a generalist trying to fake fluency. I'm a peer.
23 industry awards. Two Emmy nominations. But what I'm most proud of is content that makes technical people look as smart as they actually are.
Ready to talk about your experts?